MarketMakerTM is a collaboration of the University of Illinois Extension, the Initiative for the Development of Entrepreneurs in Agriculture, the Illinois Deoartment of Agriculture, and C-FAR. The idea for MarketMakerTM was an outgrowth of previous C-FAR projects exploring market opportunities for value-added meat products.
MarketMaker provides a one-stop shop for strategic marketing information for producers and food retailers alike.